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In the past few years, one of the biggest headaches for cross-border teams has been that the ratio of active users in different countries, platforms, and usage habits is extremely unstable.
For example:
Same thingThere are 100,000 numbers. In the United States, WhatsApp’s active proportion may be as high as 70%;
But in Vietnam,Zalo is the main platform;
In the Middle East,Telegram is online more frequently than WhatsApp;
In Japan and South Korea,Line is the core social channel.
If you rashly post or send in bulk without checking the activity, the following problems are likely to occur:
lNews floods in
lBudget is being spent on inactive or invalid numbers
lThe outbound call team is busy but cannot get a response
lPrivate domain precipitation is extremely slow
lCPA/CPO costs continue to rise
Therefore, only by establishing a "global user activity detection method" before starting operations can every step of the contact action be more accurate, instead of blindly consuming costs.
This article is dedicated to solving a core question: different countries, different societiesHow to uniformly judge the user activity of APP? Is there a method that can be applied across platforms and regions?
2. WhyDoes “active testing” vary greatly in different countries?
The reason why user activity is difficult to identify uniformly is because the social ecology of different countries is very different, and the activity patterns of each platform are also different.
1.There are obvious differences in the platforms used by countries
lUnited States, Canada:WhatsApp, Messenger
lmiddle East:Telegram, WhatsApp
lJapan, Thailand, South Korea:Line
lVietnam:Zalo
lEastern Europe and Russia:Telegram, Viber
If you do global business outside of China, you will never come into contact with one unified market, but dozens of small markets.
This means that active detection cannot be based on Chinese logic or a single platform logic, and must be classified and identified by country.
2.The platform’s receipt and detection mechanisms are different
WhatsApp has registration status, message delivery receipts, and common online records;
Telegram has online status, recent appearance time, group participation behavior;
Line has automatic receipts and data validity;
andZalo, Viber, and Signal all have independent rules.
soThe word "active" is not a unified standard, but a behavioral expression that varies from platform to platform.
Here are the reasons why many businesses fail to screen:
Try to use one logic to judge all countries and platforms.
When Digital Planet was tested in many countries, it did not use"Unified standards", but "unified logic + platform differentiation rules" to ensure that each platform can accurately identify real activity.
3. What are the key dimensions of global user activity detection?
To achieve active screening on a global scale, a complete model must be established from multiple dimensions rather than a single point of judgment.
The following are the five most practical dimensions:
Dimension 1: Number availability (base layer)
If the number itself is down, empty, and has no service, it cannot be active on any platform.
This is the base layer for all detection.
Frequently asked questions include:
lNumber out of service
lArrears
lAbnormal reception ability
lBatch cancellation of virtual accounts
At the bottom level, Digital Planet will first identify the availability of numbers to ensure that subsequent platform detection is performed on valid numbers.
Dimension 2: Platform registration status (entry level)
Is the user in theAPP registration is a prerequisite for judging activity.
But it must be noted:
register ≠ active
register ≠ will reply
register ≠ convertible
This is just the first step of basic information.
Dimension 3: User online trajectory (core layer)
This dimension is what most companies are most concerned about.
Different platforms will have different types of trajectory performance:
lWill it be online soon?
lIs the login stable?
lDo you frequently switch devices?
lAre there any traces of conversation?
lIs there an interaction record?
For cross-border operations, this is a judgment callThe key to "whether the user is worth reaching".
Dimension 4: Message accessibility (conversion layer)
Many companies ignore this.
Just because a number can be registered does not mean that your message can be delivered.
especiallyWhatsApp and Telegram have a large number of “zombie registration accounts” in some countries.
Therefore, message delivery capability is the core business value indicator.
Dimension 5: Account security and stability (risk layer)
Although some numbers are active, they are high-risk accounts, such as:
lJust been blocked
lLog in using a virtual device
lSelfie account batch registration
This type of account will reduce the overall reach stability and even affect the health of the team account.
Digital Planet will automatically identify these risk characteristics during detection, filter out unstable accounts, and avoid causing a lot of waste of resources.
4. Several major traps that are most likely to misjudge global active users
Many companies have made the following misunderstandings in overseas markets, causing costs to double:
Misjudgment 1: Thinking you are active when you see registration
In fact, some countries have a large number ofUsers who "sleep for many years after registering".
Misjudgment 2: Using domestic platform logic to judge overseas users
The activity patterns of foreign users are completely different from those in China.
Misjudgment 3: Relying on a single tool to judge all countries
A tool can only judge one dimension.
The essence of activity is multi-dimensional cross-analysis.
Misjudgment 4: Ignoring number reachability
Many companies have gone through the entire process but neglected to send the message out at all.
Digital Planet can effectively avoid these misunderstandings through the cross-identification system and ensure that what is screened out is"Real, effective and active".
5. The complete process of global active detection (Digital Planet Standard)
Digital Planet uses the following methods in multi-platform and multi-country active detectionThe "combination identification system" is not a single point of judgment. The entire process includes:
1. Basic number validity detection
Filter out downtime, empty numbers, and no-service numbers.
2. Multi-platform registration status confirmation
Automatically identify whether the number isRegister on WhatsApp, Telegram, Line, Zalo and other platforms.
3. Judgment of active behavior trajectories
Identify whether there are recent online, interactive, operation and other behaviors based on platform characteristics.
4. Cross-dimensional cross-validation
Avoid misjudgments caused by the special mechanism of a certain platform.
5. Message reachability identification
Determine the actual reach rate and filter out undeliverable items"Zombies active".
6. Risk behavior filtering
Eliminate banned accounts, abnormal device numbers, virtual accounts, etc.
Through the above process, what Digital Planet finally gives is notSuch shallow information as “whether to register or not” is the “real activity and reach” that the industry really needs.
6. Three core application scenarios of activity screening
The value of global active detection lies in making every action of the enterprise more efficient.
Application 1: Improvement of outbound calling and customer service efficiency
If the list exceeds30% are inactive or unreachable numbers, so the time of manual customer service is completely wasted.
Sieve active allows:
lImproved call completion rate
lImproved customer service response efficiency
lLower cost per person
lDaily effective conversation volume increased
Application 2: Cross-border private domain precipitation and community growth
existWhen establishing a group on WhatsApp, Telegram, or Line, it is basically impossible for the Sleeping Account to interact.
Screening activity improves:
lGroup quality
linteraction rate
lSecond touch effect
lContent reach depth
Application 3: Refined operations after advertising placement
The quality of leads imported after placement varies.
Through activity filtering, you can:
lBuild a more accurate high-value pool
lFilter low activity and invalid traffic
lOptimize backendCRM rating
lImprove automated workflows
7. How to letIs "active detection" a sustainable capability for enterprises?
The problem for many companies is not"Cannot sift", but "sifting does not last".
For active detection to be truly valuable, it must:
1. Regular updates
User status changes at any time, and it is impossible to filter once and always be accurate.
2. Multi-platform simultaneous detection
Different countries use differentAPP cannot be analyzed in one dimension.
3. Reliance on automated systems
Manual inspection is time-consuming and difficult to maintain consistency.
4. Use the test results in the CRM system
The real value is not in the data;"Use it."
Digital Planet is even more helpful at this point:
Everything from number validity, platform registration, active behavior to cross-dimensional identification can be processed automatically, so that enterprises no longer rely on manual judgment.
8. Conclusion: Global active screening is not a technical issue, but an operational efficiency issue
Anyone who operates overseas knows that the real cost is not the investment budget, but "the time and resources wasted in reaching invalid users."
Through global activity detection, companies can screen out high-value users before launching, reaching, and making outbound calls, and focus resources on people who are truly worth communicating with.
What Digital Planet provides is a unified active identification system across countries and platforms, making every move of an enterprise in the global market more efficient.
digital planet is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwide Batch numbers for 236 countries Screening and testing services , currently supports 40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official business telegram: @xq966
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username. xq966 ), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contact you is a planet official
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