How to use Facebook customer data after collecting it? A set of effective utilization ideas will tell you
DoWhen it comes to Facebook customer development, many people are stuck in the stage of “nothing to do after picking it up”. You may have collected a batch of customer data through groups, homepages, advertisements, live broadcasts, etc. The form may be:
lFacebook UID
lMobile phone number in customer review,WhatsApp
lEmail address in message
lUser homepage link
lPrivate message recording or web form submission
The data is placed in front of us. It seems to be a lot and very complicated, and a lot of effort has been spent on collecting it. But the problem is——What to do next?You are not lacking data, but you are lacking a complete set ofData utilization logic. This article specifically solves one problem:After Facebook customer data is collected, how does it turn into a “customer transaction” step by step?
1. Clear goals: Why are you collecting data?
Collecting data is not just for the purpose of piling up a pileUID or mobile phone number.
What you really want to do is:
lFind real customers
lEstablish contact with each other
lPush information and generate conversations
lComplete conversion, build trust, and open up the sales closed loop
So the first step is to clarify:You need to turn the collected data into"Customer resources that are reachable, communicable, and convertible".
2. Do it first"Can it be used" judgment
These in your handFacebook customer data is actually just "preliminary screening clues." If you want to become a customer who can communicate, you must do one thing first——Filter out unavailable accounts and invalid information.
Specific judgments need to be made:
lthisHas the account corresponding to the UID been blocked or deleted?
lIs this mobile phone number empty? Can we still get through?
lCan I send messages on WhatsApp? Will it fail directly?
lCan I still receive letters in the email address I left? Was it made randomly?
lleft behindIs the Messenger link dead?
The most direct way to do this is to use a professional testing platform, such as Digital Planet, import your number,After UID and account information, it can automatically help you determine which information is "still usable" and which "has expired".
Many customer developers get stuck at this step. ——Sending a message with a bunch of invalid data is inefficient and your account can easily be restricted.
Three, handle"Usable data" becomes "accessible paths"
After screening, the remaining data must be converted intoReachable customer list, that is, how you can get in touch.
The specific operations are:
lWhatsApp can be used → Make a first round of conversation
lLeave an email → Send an inquiry letter to guide you to other channels
lAvailable on Facebook Messenger → Chill Start Private Message
lUID can check the mobile phone number → transfer to SMS, phone or other SCRM system
The point is, don't let the data stay in the table, let it enter your communication link.
4. Start the first round of contact and test customer reactions
Don’t wait for customers to come to you, and don’t expect a message to solve the problem. Start reaching in batches with data:
lContact every day50-100 new customers
lInformation content is light, not promotional, just sparks conversation
lIntroduce conversations based on review sources, group exchanges, product issues, etc.
lOnce there is a response, enter the stage of targeted quotation and content push.
The prerequisite for conversion is not that you post more, but that you can chat with people.
Reaching out is not about advertising, it’s about building relationships.
5. Establish a labeling system to identify people“Group well”
Don’t mix the collected customer data by sending messages and following up together.
You can create customer tags on Digital Planet, for example:
lReplied
lReachable no response
lNo behavior for 30 days
lActive buyers (nearly7 days of interaction)
lBind users to multiple platforms (with simultaneousWhatsApp, Telegram, etc.)
lPriority conversion objects (system score80 points or above)
These tags are the basis for subsequent batch operations, content matching, and remarketing.
You don't need to deal with both1,000 customers, but focus on promoting 100 "people most worthy of following up" every day.
6. Transfer valuable data into"Private domain system"
Users who have screened, interacted, made purchases or expressed intentions should not remain lying thereIn "Customer Form".
They should go into your own customer pool system, such as:
lWhatsApp group sending tool
lMessenger group follow-up robot
lEmail marketing system
lTelegram automatic conversion bot
lFacebook Page Engagement Manager
lOr directly connect to the Digital Planet private domain identification system to dynamically update customer status
Real customer relationship management is a long-term dynamic process, not a one-time explosion.
7. Form a circulation mechanism: collect data → Screen the data → Use the data → Collect another round of more accurate data
When you do customer development, you don’t do it once, but you need to form a stable and continuously optimized customer input process.
for example:
1.Collect from ads, groups, homepagesUID and mobile phone number
2.Import digital planet for detection and filter out invalid numbers
3.Private messages in batches+ WhatsApp initiates cold start communication
4.Tag and archive responses
5.Follow-up efforts will be continued through content, quotations, benefits, activities, etc.
6.Part of the transaction is completed, and the other part continues to follow up in layers
7.Then collect a new batch of people and use the same method to optimize the conversion efficiency.
This is a set that can really run for a long time and get up quicklyFacebook customer development system.
8. Summary: Data is worthless.Only what is valuable is “used”
You may have collected hundreds, thousands or even tens of thousands ofFacebook customer leads, but if you don’t have one:
lDo detection, stratification and screening
lEstablish communication paths and labels
lEstablish a long-term tracking mechanism and systematic conversion process
Then these data are just"Silent forms" are not real customer assets.
Digital Planet does not give you data;Let the data in your hands truly become customerstools. fromFrom "number" to "communication", from "label" to "conversion", only when they are used can they generate value.
Don't let customers sleep in the form anymore, take action immediately, wake up the data, and let the transaction take effect.
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