Guide to accurate customer acquisition for cross-border e-commerce in Indonesia: Use AI to screen out invalid leads and retain intended users
In Indonesia, a market with a population of over 270 million and extremely strong social stickiness, cross-border e-commerce has ushered in a huge window of opportunity. Whether you are a brand seller operating Shopee or Lazada platforms, or an independent DTC overseas team,Accuracy in acquiring customershas become a key variable in determining performance growth. Especially since WhatsApp has become the main communication tool for Indonesian consumers, how to findCustomers who have been activated, are truly active, and are willing to convert, becomes the first step to victory.
The past extensive advertising and wide-spreading methods to attract traffic are increasingly ineffective in a low-cost but high-noise market like Indonesia. The real direction is:useAI technology accurately screens target users and knows "who they are" and "whether they are worth communicating with" before sending the first message.. This is the core capability that the Digital Planet platform brings to cross-border sellers.
Indonesian marketThe mystery of “high customer acquisition but low conversion”
Many brands have collected a large number of mobile phone numbers when advertising, doing live broadcasts or conducting community operations in Indonesia, but very few of them can ultimately close deals. Problems often lie in the following aspects:
lNot registeredWhatsApp: The mobile phone number is real but has not been used forWhatsApp, sending messages is useless
lUser inactive status: Although registered, it has not been online for several weeks, and no one has read the message.
lThere are too many risky accounts: The proportion of virtual accounts, recycled accounts, and black accounts is high, which can easily cause the sending account to be risk controlled.
lCustomer portrait is blurry: It is impossible to judge in advance whether a user is a high-potential buyer, and resources are scattered
This phenomenon makes many companies mistakenly believe that"Indonesia is not suitable for private domain", but in fact the problem is not on the user side, but that there is no setMechanism for screening and classification in advance.
How Digital Planet can help you improve customer acquisition accuracy in Indonesia
Digital Planet is a globalA smart number screening platform for 244 countries, specially designed for cross-border e-commerce, especially suitable for social-oriented markets such as Indonesia. Its core capabilities in accurate customer acquisition include:
1. Filter registration status: Determine whether the mobile phone number is activated for WhatsApp
Unregistered numbers can be quickly filtered out to avoid wasting information delivery resources.
2. Screen activity: identify whether there is any online behavior in the past 7 days or 30 days
This ensures that the other party is likely to see and reply to the message after it is sent, greatly increasing the open rate.
3. Screen risk levels: identify black accounts, virtual accounts, and account ban history
Protect the security of group sending accounts and reduce the trigger rate of platform risk control.
4. Automatic hierarchical labeling: Automatic labeling based on user behavior, region, import source and other information
For exampleThose with "high activity + low risk + registered" can be prioritized as core communication targets.
Practical process: how to buildIndonesian customer pool that “converts after screening”
Step One: Integrate Lead Sources
From social ads, form collection,Obtain user mobile phone numbers through Shopee orders, social activities and other channels.
Step 2: Import Digital Planet for batch testing
The system automatically outputs three dimensions: registration status, activity status, and risk rating. All processes can be operated in batches without manual intervention.
Step 3: Export high-value user pool
Will"Registered + active + low-risk" users are exported and marked as priority communication objects, and can be directly imported into the WhatsApp customer service system, group messaging tool, and SCRM system.
Step 4: Accurate conversion operation
Send first-round discount information, event invitations or after-sales services, record interactive behaviors, and perform hierarchical management.
Step 5: Dynamic update+re-screening mechanism
Customer status changes over time, it is recommended toRecheck the list of old customers every 7-15 days to keep the customer pool fresh.
What types of users need to be focused on?
Not all Indonesian mobile phone numbers collected are worth spending resources to follow up. It is recommended that the following types of users be prioritized and entered into the main customer pool:
lcloseActive WhatsApp users within 7 days
lThose who have completed orders and received good ratingsShopee buyer
lUsers with a high success rate of replying and adding friends right after the first interaction
lUsers who have actively left messages and comments in social activities
lHigh-click conversion users from advertising
After passing the digital planet screening, sending information to this group of people first will effectively improve the conversion rate and customer service efficiency.
Accurate customer acquisition is not"Send more", but "send accurately"
Instead of sending thousands of mass messages every day to no one respond, it is better to send them to500 users with real conversion value. The essence of accurate customer acquisition is:
lidentify who"valuable"
lidentify who"Can transform"
lidentify who“Not a fake number”
The first step in all this is the intelligent screening of customer data. Digital Planet Platform helps you solve user screening problems from the source and truly achieve"Send less messages and receive more orders."
Digital Planet platform now fully supports Indonesian social account screening, supports global244 country number detection, activity judgment, risk identification and customer hierarchical export. The platform is open for free trial. You are welcome to contact customer service to obtain access rights, which will help you build an exclusive Indonesian high-conversion customer pool and make every WhatsApp communication valuable.
digital planet is a world-leading number screening platform that combines Global mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwideBatch numbers for 236 countriesScreening and testing services , currently supports40+ social and apps like:
whatsapp/line, twitter, facebook, Instagram, LinkedIn, Viber, zalo, binance, signal, skype, DISCORD, Amazon, Microsoft, Truemoney, Snapchat, kakao, Wish, GoogleVoice, Botim, MoMo, TikTok, GCash, Fantuan, Airbnb, Cash, VKontakte, Band, Mint, Paytm, VNPay, Moj, DHL, Okx, MasterCard, ICICBank, Byb Wait.
The platform has several features including Open filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precise filtering, duration filtering, power-on filtering, empty number filtering, mobile phone device filtering wait.
Platform provides Self-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official businesstelegram:@xq966
(Kind tips:existWhen searching for Telegram’s official customer service number, be sure to look for the usernamexq966), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contact you is a planet official
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