Dismantling of the Indonesian e-commerce WhatsApp marketing process: how to send messages and how to choose customers?

In Indonesia,WhatsApp is not only a social tool for communication between people, but also an efficient conversion channel for cross-border e-commerce brands to reach users, facilitate transactions and repurchase. Especially for platform sellers or independent website brands such as Shopee and Lazada, how to use WhatsAppPrecision marketing, has become the core link that affects sales efficiency.

However, many brands often fall into several misunderstandings in their operations: messages are sent but no one reads them, customers do not speak after adding them, and accounts that are sent in bulk are easily blocked. The root cause of these problems lies in the failure to establish a set ofMarketing process based on user status. This article will combinedigital planetPlatform capabilities, detailed breakdown of Indonesian e-commerceWhatsApp MarketingCustomer filtering logic+Message distribution process, making every contact more valuable.

why yourWhatsApp messages not working?

Most e-commerce sellers do business in IndonesiaWhen marketing on WhatsApp, common operating procedures include:

1.Collect mobile phone numbers (advertisements, orders, leads)

2.Create a customer pool

3.Send mass promotions or new product information

It seems logical, but the result is often:

lThousands of messages were sent, but the reading rate was less than10%

lLow customer response and low conversion

lThe account frequently triggers risk control and is restricted from use.

The essence of the problem is:There is no screening of whether the user is real, activated, active, and willing to communicate..

The role of Digital Planet Platform: Before sending a message, choose the right person

Digital Planet supports globalThe status of WhatsApp accounts in 244 countries is detected, especially adapted to the user activity characteristics of the Indonesian market, helping e-commerce companies determine the following key indicators before sending messages:

1. Is the mobile phone number registered with WhatsApp?

Filter out unregistered users, save sending resources, and improve delivery rate.

2. Are there any usage records in the past 7 days or 30 days?

Exclude accounts that have been inactive for a long time, and only retain customers who are currently online or active in the short term.

3. Is there any risk in the account?

Determine whether the account has a history of account bans, black accounts, or virtual accounts to protect the security of mass messaging accounts.

4. Manage customer pool by label classification

Divide users into highly active, medium active, silent customers, and unregistered customers, and formulate communication strategies in layers.

Indonesian e-commerceWhatsApp marketing standard process

The following is recommendedThe WhatsApp customer marketing process can be implemented in combination with the Digital Planet platform:

Step One: Original Data Collection

Get fromMobile phone number data such as Shopee orders, community activities, advertising leads, independent site registration, etc.

Step Two: Digital Planet Detection and Screening

After importing mobile phone numbers in batches, the system will automatically identify whether to register or not.WhatsApp, whether it is active, whether it is risky.

Step 3: Hierarchical export of customer pool

Will"Registered + Highly Active + Low Risk" users are tagged and exported to be used as key communication targets.

Step 4: Import the mass messaging system or aggregated customer service system

Import the filtered customer poolWhatsApp group messaging platform allows you to send offers, notifications, after-sales and other information one-to-one or one-to-many.

Step 5: Record interactive behaviors and continuously update them layer by layer

Combined with whether the user clicks, replies, and adds friends after sending, continue to tag and form a hierarchical operation closed loop.

How to send the message? What to send?

After selecting high-quality customers, the message you send is equally critical. The following are common examples of Indonesian e-commerceWhatsApp marketing content:

lNew product launch notification (with product pictures and details page links)

lSending limited-time coupons (set usage time+Product exclusive)

lRepurchase reminder (combined with the last purchase cycle to push similar products)

lCustomer care (holiday greetings, after-sales return visits)

lFull discount activity (guide to attract groups or enter the independent station landing page)

Note: High-frequency group postings or similar content can easily triggerWhatsApp risk control, recommended combinationin batches+Targeting Tags+Interaction Priorityway.

Message strategy recommendations for customers with different behaviors

After using Digital Planet to filter and tag, it is recommended to send differentiated messages according to user types:

lHighly active+Repurchase record customers: Focus on sending new product information and high-value product recommendations

lactive+First time purchaser: Push introductory offers and limited-time gift packages to enhance conversion willingness

lsilent customer: Send holiday greetings and content-based messages in small quantities, test activation possibility

lUnregistered customer: Avoid contact and keep it until subsequent channels for further verification.

This layered management approach can maximize marketing reach, protect account security, and improve customer experience.

Performance indicator monitoring: What key data should we pay attention to?

The Indonesian e-commerce team is executingWhen marketing on WhatsApp, it is recommended to focus on monitoring the following indicators:

lmessage delivery rate: Registered+The average number of active accounts after screening is over 90%

lcustomer response rate: The average response rate after reaching highly active customers can reach20%

lAccount security status: After passing the risk account screening, the probability of account ban is significantly reduced.

lconversion cost: Compared with bulk sending without filtering, the conversion cost after filtering is reduced.Varies from 30-60%

These data show that it is more important to send accurately than to send more.

The first step in private domain marketing starts with user screening

Every message you send is an investment of time, budget, and traffic. Rather than issuing one that is never usedInstead of giving a WhatsApp virtual account to a real buyer who just went online and made a purchase.

useDigital Planet Platform, you can filter user status in advance, protect sending resources, and improve customer conversion rate. The current platform supports globalWhatsApp account detection in 244 countries has been adapted to Indonesian local user structure.

Contact customer service immediately to apply for a free trial of the Digital Planet platform, allowing you toIn WhatsApp marketing, we only look for real customers and only chat with buyers who are willing to make a deal. We truly achieve "select the right customer, send the right message, and get the order."

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