Can Vietnam WhatsApp activity screening assist cross-border customer development

Vietnam has been one of the fastest-growing cross-border markets in Southeast Asia in recent years, especially in foreign trade, e-commerce, local services and private domain operations.WhatsApp usage continues to increase. When many teams first start developing Vietnamese customers, they will focus on the amount of data and the size of the group. However, after they start long-term operations, more and more people find that what really affects development efficiency is often not the presence of data, but the number of real active users in the data.

Many lists appear large on the surface, but when they actually enter the private chat stage, a large number of long-term silent users will appear. Customer service sends a lot of messages every day, but very few people actually respond consistently. This is why more and more teams now doWhatsApp activity screening.

Why Vietnamese cross-border customers are increasingly dependent onWhatsApp

In the past, many Vietnamese customer development preferred email andFacebook, but now more and more local communication is turning to WhatsApp. Especially for cross-border trade, small B customers, local agents and long-term private domain customers, WhatsApp has slowly become a high-frequency communication tool.

The reason is also obvious.WhatsApp itself:

lCommunicate faster

lStronger private chat habits

lMore suitable for long-term contact

lEasier to form private domain relationships

In particular, many cross-border teams will later discover that most of the customers who can really close deals in the long term will eventually enter the market.WhatsApp long-term communication.

But the problem is becoming more and more obvious: although a large number of numbers exist, they may not be active for a long time.

Why active screening affects customer development effectiveness

When many teams develop customers, the most easily overlooked point is that just because the number is available, it does not mean that users will respond in the long term.

a lot vietnamIn the WhatsApp list, there will be:

lLong-term silent users

lTemporary registration number

lAccounts that are rarely online

lUsers who stopped using after being active for a short period of time

If this data is not filtered out in advance, customer service will have serious problems:

lThe daily delivery volume is very high

lThe response rate is getting lower and lower

lPrivate chat progress is getting slower and slower

lHigh-value customers are flooded with low-quality traffic

Over time, the entire development rhythm will be disrupted.

What is the difference between active users and ordinary users?

When many teams first start screening, they will feel that the gap between active users and ordinary users is not too big, but after long-term operation, they will find that the difference between the two is very obvious.

Long-term active users usually have several characteristics:

lReply rhythm is more stable

lEasier to communicate continuously

lEasier access to private domains

lEasier to form long-term relationships

And for a large number of ordinary or even low-active users, even if they can receive messages in the short term, it is difficult to achieve real conversion.

Especially in a long-term relationship-oriented market like Vietnam, the ability to continuously communicate is more important than short-term clicks.

Which step is more suitable for active screening?

Many teams used to send out messages in bulk first and then slowly screen users. But now more and more teams have begun to put active screening at the forefront.

The more common process is:

Import the list first

Do the number check again

Then screen active users

Finally, enter the group sending and private chat stages

The biggest advantage of this method is that it can reduce a lot of ineffective communication in advance.

Especially when the customer service team is small, the higher the proportion of high-quality users, the more stable the subsequent development efficiency will be.

Why Vietnam customer development is increasingly dependent on"Front-end filtering"

In the past, many cross-border teams preferred to cast a wide net, but now as the cost of acquiring customers is getting higher and higher, everyone is beginning to pay more and more attention to the quality of front-end data.

Because the real waste of cost is not advertising, but the large amount of ineffective communication later.

If the data itself:

lLong term inactivity

lRarely online

lBasically won’t reply

So no matter how you optimize your speech skills later, the overall efficiency will not be stable.

Therefore, more and more teams are now beginning to:

active screening

age tag

Region label

device tag

Put it into the customer development process together.

existBefore developing WhatsApp, it is more stable to complete basic screening

Many teams now no longer directly import the entire list into the customer service system, but instead do a round of basic screening first.

In actual operation, you can first use Digital Planet for screening number detection, and then combine it with active screening for further screening. Digital Planet supports free trial screening test.

In this way, subsequent customer development will be more concentrated, and customer service resources will not be consumed by a large number of low-quality numbers.

Why cross-border customer development will become more and more similar in the future"Data Operations"

In the past, many people thought that the core of cross-border development was the number of bulk messages and the amount of advertising, but now more and more people are beginning to realize that what really determines long-term efficiency is actually data quality.

especiallyWhatsApp is a long-term private platform:

Available numbers do not equal high-value customers;

Being able to receive messages does not mean being willing to communicate on a long-term basis;

The value gap between active users and silent users will become wider and wider.

Cross-border teams that are truly stable in the future will usually pay more and more attention to:

lUser activity

llong-term communication skills

lPrivate domain retention ability

lHigh-quality customer ratio

Because rather than simply expanding the list, it’s more important to find people in advance who are truly worthy of long-term follow-up.

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