WhatsApp overseas customer portraits, how to sort out countries, sources and user needs

DoWhen WhatsApp acquires customers overseas, many people do not lack numbers. What they really lack is a list of customers who can understand, follow up, and continue to use it. If there is only a mobile phone number in the form, it will be difficult for the salesperson to determine which country the customer is from, why they left their contact information, what products they have paid attention to, and what they should talk about for the first time. The so-called WhatsApp overseas customer portrait is not to put a bunch of complex labels on customers, but to organize the country, source, WhatsApp status, product interest and follow-up status together, turning an ordinary number into customer information that can be further judged.

A useful oneWith WhatsApp customer data, you should be able to quickly understand a few things after opening sales: which market the customer is in, what channel they come from, whether the number has been activated for WhatsApp, what they have followed before, and what stage they are in now. The clearer the message, the easier follow-up communication will be, and there will be fewer repeated contacts and ineffective contacts.

The first level is to clearly distinguish the countries.

The most basic label for overseas customer portraits is country.

If there are multiple countries including the United States, the United Kingdom, France, Germany, Thailand, Indonesia, etc. in the same customer list, but there is no regional classification, it will be difficult for sales to arrange language, time zone and marketing strategies.

Therefore, after the customer number is entered into the database, the international area code and country information must be sorted out clearly.

For example:

American customers are assigned to the U.S. market;

French numbers enter the French customer group separately;

Southeast Asian markets such as Thailand, Vietnam, and Indonesia are sorted separately;

Regions such as Japan and Taiwan are also managed separately based on actual business needs.

This step may seem simple, but it is important.

Because follow-up communication methods are different in different countries, product prices, logistics, language and customer habits may also be different. Let’s first clearly distinguish the countries, and thenWhatsApp customer screening is basic.

The second level is to know where the customers come from.

The state alone is not enough.

It’s the same American number. The value comes from an active inquiry on the official website and from an ordinary event registration. The value is completely different.

Customer sources are best retained from the beginning.

Common sources include official website inquiries, independent website registration,TikTok advertising forms, Facebook advertising, offline exhibitions, historical orders, after-sales consultation, old customer recommendations, etc.

The biggest role of source information is to tell sales why they can contact this person.

For example, if a customer inquires about a certain product through the official website, thenWhatsApp communication can continue directly around this product; users leave their number through the advertising form and can continue from the advertising content they saw at that time; historical customers can start from previous orders, after-sales or repurchase needs.

If the source of the customer is unclear, the salesperson will have to introduce the company from scratch after getting the number, and the response rate will usually not be too high.

soIn the WhatsApp overseas customer portrait, the source field is very important.

The third layer confirms which numbers have been activatedWhatsApp

After having the country and source, we still need to solve a very practical problem: can all these numbers pass?WhatsApp contact.

Not all overseas mobile phone numbers have been activatedWhatsApp.

If an enterprise has tens of thousands of customer numbers, and it would be a waste of time to leave them all to sales to save and try them one by one.

You can do it first at this timeWhatsApp number screening.

Digital Planet is suitable for use on this level. After an enterprise has obtained customer numbers through its official website, advertisements, orders, events or other normal business channels, it can first unify the number format, remove duplicates, and then use Digital Planet to batch detect which numbers have been activatedWhatsApp.

After the filtering is completed, a new status can be added to the customer table:

WhatsApp has been activated;

Not detected yetWhatsApp activated;

Other communication channels need to be used.

In this way, you don’t need to try each one by yourself when selling.

Digital Planet solves the problem of numbers and platform status. Who the customer is and why it is worth contacting depends on the previous source and the subsequent demand.

A number must be filled in at least until it can be understood.

Customer portraits don’t have to be particularly complicated.

Many times, as long as a few fields are clear, sales is already very useful.

For example, a piece of customer information can be organized into:

French customers

Source: official website product inquiry

WhatsApp: activated

Follow products:Model A

Status: Quoted

Recent follow-up:3 days ago

Another one might be:

Thai customers

source:TikTok ad form

WhatsApp: activated

Products to follow: Not confirmed yet

Status: First contact

Putting these two pieces of data together makes it easy for sales to know who to deal with first.

The first customer has already made an inquiry and has a quotation record, so it has a higher priority; the second customer is just an advertising lead and can confirm the demand first.

This is the most practical use of customer profiling.

Product interests are more useful than pure crowd tags

Many customer databases will add a large number of tags, such as gender, age, region, device type, and platform status.

This information is not useless, but what is closer to the transaction is product interest and actual behavior.

For example, a customer once browsedProduct A, and I took the initiative to ask about the price, which deserves more sales attention than simply knowing that he is a male, 30 years old, and from France.

therefore,What can be highlighted in WhatsApp overseas customer portraits are:

What products have been consulted;

Did you ask about the price?

Have you applied for a quote?

Is the quantity stated?

Whether the transaction has been completed;

Whether it is a historical customer.

This information can directly affect the next sales action.

If the customer has clearly asked about the price, don’t start with the brand story.

If the customer has not decided on a product yet, help him decide which one is suitable for him.

The purpose of profiling is to take the guesswork out of sales.

Customer portraits are not labels. The more labels, the better.

Some companies like to add dozens or twenty fields when doing customer portraits.

Finally, the salesperson opened the form and saw a bunch of labels, but he didn't know which one was most important.

A truly useful customer persona should be simple.

You can keep a few core information first:

nation

Customer source

WhatsApp activation status

product interest

Current follow-up status

The result of the latest communication

If the business really needs it, add age, gender, equipment, industry, position and other tags.

For example doIn B2B business, industry and position are important; in consumer goods, age and product interests may be more valuable; in iOS applications, device type is worth retaining.

Not all businesses need the same set of customer personas.

WhatsApp has been activated, but it does not mean high-quality customers

This is also where it’s easy to get confused in customer personas.

A number has been activatedWhatsApp, can only mean that the communication channel is available.

Real high-quality customers must continue to look at their sources and needs.

for exampleCustomer A proactively inquired from the official website. He had already inquired about the price, and WhatsApp was also activated. Customer B, although WhatsApp was activated, did not have any source or product records.

Both numbers can be contacted, but the priorities are obviously different.

soAccurate users of WhatsApp cannot be judged only by their activation status.

A more reasonable order is:

Let’s first look at where the data comes from;

Confirm again whether the number can be passedWhatsApp contact;

Then see if the customer has specific needs;

Finally determine sales priorities.

This is where customer portraits truly make sense.

Different customer portraits require different communication content.

After the customer information is sorted out, the follow-up words should not be unified.

Customers who actively inquire about prices on the official website can directly enter products and quotations.

Advertising form users can first confirm the products they are interested in at that time.

Historical customers can start with previous orders and usage.

Users who have seen the quotation but have not yet completed the transaction need to resolve specific issues such as price, delivery, and product details.

If everyone receives the same company introduction, the customer portraits made earlier will basically be wasted.

One of the greatest values ​​of WhatsApp customer profiling is that it lets sales know where the first sentence should start.

The sales results need to be written back to the customer information again.

Customer portraits don’t end after being sorted out once.

After each sales communication, the status will change.

The first customer consultation may enter the quotation stage;

Quotation customers may become transaction customers;

Historical customers may have repurchase needs;

Some people also made it clear that no further contact was needed for the time being.

It is best to keep these results up to date.

In this way, the next time you open the customer table, the same customer will not be displayed as a new clue despite having been communicated with many times.

After long-term accumulation, we can also see which countries have better customer conversions, which channels bring more inquiries, and which types of products are popular in the market.Inquiries on WhatsApp are more focused.

This information, in turn, can help with the next round of customer acquisition.

WhatsApp overseas customer portraits, the focus is to make the data directly usable

An overseas number itself doesn't have much information.

Adding the country, we only know where the customers are;

Add the source to know why it is entered into the database;

Replenished by Digital PlanetWhatsApp activation status, let’s know if we can contact you through this channel;

Coupled with product requirements and follow-up records, sales really know what to do next.

soWhatsApp overseas customer profiling does not need to be complicated. By first sorting out the country, source, WhatsApp status, product interest and follow-up stage, most customer management problems can be solved.

A good customer portrait is not about having the most tags, but about having the salesperson open the list and no longer need to guess who the customer is, why they are contacted, and what they should talk about first.

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