How to check the number that has refused contact? Do not access this type of data repeatedly in the customer list

The customer clearly said"No need", "Do not contact again", "Unsubscribe", and then receive another message from another salesperson a few days later. This situation is more likely to damage the customer relationship than no reply at all.

The so-called refused contact number cannot be accurately detected by external testing of mobile phone numbers, but should come from the company's own unsubscriptions, customer service communications, sales notes and customer proactive choices.

What really needs to be solved is: how to record these numbers in a unified way, how to exclude new lists when they come in, and how to synchronize between different sales and different channels to prevent those who have been rejected from re-entering the marketing process.

Denial of contact is not a number technology status

Let’s first clarify this concept.

Whether the number is turned on, whether it is empty, and whether it is activatedWhatsApp belongs to the number or platform status; whether the customer is willing to continue to receive marketing information belongs to the customer's wishes.

These two types of information cannot be mixed together.

For example a number:

lMobile phone number is normal;

lWhatsApp has been activated;

lRecently, I have been able to receive messages normally;

lBut the customer has made it clear that they no longer wish to receive marketing messages.

From a technical perspective, this number is completely normal, but from a business perspective, it should be on the Do Not Contact list.

so"Rejection of contact number inquiry" cannot be understood as automatically determining whether an unfamiliar number rejects marketing through a certain detection interface.

The most reliable rejection contact data comes from your own business records

The denial of contact status that an enterprise can truly confirm usually comes from business communications that have already occurred.

More common sources include:

Customers actively unsubscribe

For example, click to unsubscribe in the email, stop replying to the text message, or turn off marketing notifications in the website settings.

The customer clearly replied that no need

During the sales chat, the customer has expressedClear wishes such as “not interested” and “no further contact”.

Customer service or sales manual remarks

Customers via phone,WhatsApp, Telegram, email and other channels proposed that they no longer receive marketing content, and the staff made a record in the CRM.

Complain or express objection to marketing

In this case, it is even more important to eliminate the problem in a timely manner to avoid repeated contact with other sales.

These records are more important than any external number status.

"No reply yet" should not be written directly as "rejection of contact"

This is particularly easy to get wrong.

If the customer does not reply for three days, the message is read but not replied, or the call is not answered, it does not mean that the customer has refused to be contacted.

It may be that we just don’t have time for the time being, or the current demand may not be strong.

To be truly marked as refusing contact, there should be a clear basis, such as:

lTake the initiative to say no more contact;

lExplicitly choose to unsubscribe;

lRequest deletion of marketing contact information;

lAn effective no-contact record has been formed within the enterprise.

If it is only silent for a long time, you can create anotherLabels such as “silent customer”, “low priority”, and “on hold” should not be confused with rejection of contact.

It is best to add a separate field to the customer list

If the contact rejection record is only written in the sales personal note, it will easily become invalid.

For exampleSalesman A wrote "not needed" in the chat notes, but half a year later the customer list was reassigned to salesman B. Salesman B could not see the original chat record and sent another round of messages.

A more practical method is to add unified fields to the customer master data.

For example you can save:

lContact status: OK/on hold/decline contact

lContact refused date

lDenial Channel: Telephone/Mail/WhatsApp/Others

lRecord source: Customer initiative/Customer Service Records/Unsubscription System

lRemarks reason

It doesn’t need to be particularly complicated. The key is that everyone can see this status when viewing the same customer.

Even if the same customer changes channels, he cannot pretend that the previous rejection does not exist.

Some customers clearly stated in the email that they did not want to receive marketing information. Later, the company discovered that the mobile phone number was activated.WhatsApp, just switch to WhatsApp to continue contacting.

This approach can easily lead to problems.

What the customer expressed is"I don't want to continue to be marketed." The point is not which platform he said it on.

Of course, there will be specific differences between different businesses and different authorization scopes, but the company should at least keep a record of rejections within the company instead of treating customers as new contacts every time they change channels.

More secure customer information can be saved simultaneously:

American customers

Email: Reject marketing

Mobile phone number: normal

WhatsApp: activated

Overall customer status: Refuse proactive marketing

In this way, even if the technical status of the number is normal, sales will not be disturbed again because of the discovery of new channels.

When a new customer list enters the system, it must first contact Kubi for rejection.

The place where rejected contact numbers are most likely to reappear is not in the original customer database, but when new data is imported.

For example, the same customer has explicitly unsubscribed before, but later unsubscribes through another historical list, activity data or oldCRM is imported again.

If the system only presses"This is a new file" processing, it is possible to reactivate this person.

So every time new customer data comes in, an internal matching can be done first:

Whether the mobile phone number appears in the rejected contact database;

Whether the email address appears on the unsubscribe list;

Does the same customer have any historical rejection records?

Is there an existing primary client?ID.

After matching, there is no need to delete this customer information directly. You can keep the historical information, but do not re-enter the active marketing queue.

Rejection of contact and invalid number should also be saved separately.

Sometimes a customer record will appear in two situations at the same time.

For example, the customer clearly refused marketing last year, and this year the number became out of service again.

At this time, it is best not to delete the original contact rejection record just because the number is invalid.

Because in the future, if the customer changes their number and re-imports other contact information, the historical wishes may still have reference value.

So the two fields can be separated:

Number status: out of service

Customer Marketing Status: Contact Declined

The former is technical information and the latter is customer relationship information.

Digital Planet【Denied Contact Number Detection Tool

The contact refused status is not directly detected by Digital Planet through the mobile phone number, nor should it be written as Digital Planet can judge"Does this customer refuse marketing?"

A more reasonable process is for companies to first use their ownCRM, unsubscription records, customer service records, and exclude numbers that explicitly refuse contact.

If the remaining data still needs to be processed for number status,Target platforms such as WhatsApp, Telegram, and LINE are screened before entering the Digital Planet-related detection process.

That is, the order is more like:

Original customer information

→ Match the company’s own do-not-contact list

→ Exclude data that clearly should not be actively marketed

→ The remaining normal business data will be filtered by number and platform.

→ Enter subsequent customer development

In this way, Digital Planet is responsible for its own corresponding data screening process, while the rejection list is still managed by the company's own customer records.

When customers come back on their own initiative, they can re-judge the status.

Refusing contact does not necessarily mean that no business can ever occur with this customer profile.

For example, a customer previously unsubscribed from marketing information, then entered the official website to submit an inquiry six months later, or contacted customer service again to inquire about products. At this time, new proactive business actions appeared.

Enterprises can re-judge subsequent communication methods based on new customer selections and actual authorization situations.

The point is that status changes should be triggered by new proactive behaviors from the customer, not by the salesperson."After a long time, you can try again."

This distinction is important.

If multiple salespeople use the customer database together, they need to be excluded uniformly.

If there is only one person responsible for the customer, many states can still be remembered.

Once multiple people use the same client base, the problem becomes magnified.

Sales A marked "not needed" but Sales B didn't know about it; customer service received customer complaints and the sales system was not synchronized; emails have been unsubscribed, but the WhatsApp marketing list continues to be used.

At this time, it is best to put the contact rejection status in the customer master file instead of just putting it in a certain channel.

Whenever a customer enters a new marketing task, this field is read first.

This reduces duplicate contacts and allows history to really shine.

The most practical is not"Check", but long-term maintenance

Many people search"How to query the number that refuses contact", in fact, what is really needed is not a magical external database.

Even more useful is for businesses to create a long-term updated record of denied contact.

New unsubscriptions, new rejections, and new complaints that occur every day are added in a timely manner; new customer lists are matched first when they enter; when customers actively generate business needs again, the status is updated based on new records.

The longer time passes, the more valuable this list becomes.

Normal number detection can tell you whether the number can still be used, platform screening can tell you whether there is a corresponding account basis, and contact rejection record solves another more important problem: when this customer has clearly expressed that he does not want to continue to be actively marketed, do not go through the same round of contact again just because the number file, salesperson or communication platform has been changed.

 

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