WhatsApp target account screening, what kind of number is more suitable for subsequent customer development?

Just because the account number can be found in WhatsApp, it does not mean that the number is the target customer. To truly screen target accounts, you should first determine the market, customer sources, and product needs, and then check whether the number has WhatsApp enabled and whether the account status is normal. In this way, the filtered data will be closer to the people who can actually follow up later, rather than simply adding a bunch of registered accounts.

The target account must first beSet clear “goals”

Different businesses require completely different customers.

For example, when doing business in the Thai market, the target may be product inquiries in Thailand; when doing business in Europe and the United States,For B2B, you may pay more attention to specific industries and corporate customers; for cross-border e-commerce, you may pay more attention to recent consultations, historical orders and repurchase opportunities.

soBefore screening WhatsApp target accounts, you can first determine several basic conditions:

lKey countries or markets;

lWhat channels do customers enter from?

lWhat products are you interested in?

lIs it a new customer or a historical customer?

lHave you had any recent inquiries, responses or orders?

These conditions come from the original business data,WhatsApp detection is responsible for the account and communication channel level.

WhatsApp activation status can first exclude data from unmatched channels

If the follow-up is ready to passWhatsApp follows up, so whether the mobile phone number has WhatsApp activated is naturally an important condition.

Digital Planet SupportFiltering related to WhatsApp account activation can distinguish the data of existing customer numbers that have been activated from those whose activation status has not been detected.

For example, the same customer from Thailand:

clientA:WhatsApp has been activated + recently inquired about product A

clientB:WhatsApp activation not detected + recently inquired about product A

clientC：WhatsApp has been activated + no business action for two years

If used subsequentlyWhatsApp,A’s matching degree is significantly higher.

butB may still be a real customer, but needs to continue to use other existing channels; although C has WhatsApp, it may not be worthy of priority contact now.

Target customers cannot be directly guessed based on their mobile phone numbers.

Some screens will"Target account" is understood to mean that as long as you enter your mobile phone number, you can automatically know your age, income, occupation and purchasing power.

This approach can easily confuse account status with customer portraits.

If the company's originalThe CRM or form already has:

35-45 years old;

Procurement manager;

focus onA product;

From the US market;

recent7 days inquiry;

These fields can of course continue to be used as target criteria.

But if it is not in the original data, it cannot be detectedThe WhatsApp account will automatically add these attributes in the future.

Customer source is a very important layer in target screening

Same oneA WhatsApp account has been opened. The source is different, and the subsequent value may be completely different.

for example:

Official website inquiry customers

If you have proactively expressed your product needs, it is usually more suitable to follow up on recent sales.

ad form client

Interests can be determined based on the ads clicked at the time and the content filled in.

Historical order customers

Focus on the repurchase cycle, after-sales service and whether demand is regenerated in the near future.

Event registration customers

You need to continue to see if there are any real consultations later.

Data from unclear sources

even thoughThe WhatsApp account is normal and is not suitable to be directly defined as a precise target customer.

The more accurate the account detection is, the less likely it is that the original customer source will be lost.

People who have recently made business moves are more worthy of priority

After the WhatsApp account screening is completed, if you still want to narrow down the scope, you can add recent business actions.

Those worth looking at first include:

lRecent active inquiries;

lRecently responded to sales;

lJust submitted the product form;

lHistorical customers re-consult;

lHas entered into quotation or procurement communication;

lThe normal repurchase cycle is approaching.

These behaviors are closer to real needs than simply being online, having a complete avatar, or having an account registered.

Don’t be too stuck in the target range

The more filtering conditions, the more accurate the results are.

For example, request:

a certain country;

a certain age group;

a certain device;

WhatsApp has been activated;

Recently active;

Several additional tags must also be met.

There may be very little data left in the end, but that doesn’t mean it’s necessarily easier for these people to close deals.

A more practical approach is to split the conditions into two levels.

Core conditions: Country, customer source, product demand,WhatsApp activation status.

Auxiliary conditions: Recent status, historical orders, recent interactions, etc.

It is more practical to ensure that the business direction is correct first, and then use auxiliary information to prioritize, rather than blocking the scope very hard at once.

After the Digital Planet screening is completed, the focus is to continue customer stratification

WhatsApp target account screening is not completed when the detection is completed.

Confirmed to haveThe basic data of WhatsApp account can continue to be combined with the original business information grouping:

Prioritize follow-up

Target market matching＋WhatsApp has been activated + there is a clear need in the near future.

Normal maintenance

The target market matches + the account is normal + there is no new demand for the time being.

Other channels continue

The client itself is real and valid, but not detectedWhatsApp activation status.

low priority

The account is normal, but the source is unclear and there has been no business action for a long time.

In this way, after sales get the list, they don’t need to make judgments from scratch.

If you have already opened an account, you must respect the customer’s wish to contact you.

If the customer has made it clear in the past that they do not wish to continue receiving marketing messages, even ifIf WhatsApp is activated and the account status is normal, it should not be returned to the active marketing list just because of re-screening.

The target account should first be"The right person to continue communicating with" rather than "the one who is technically available".

Where WhatsApp target account screening is really useful is to combine business goals with account status. Digital Planet can help confirm basic account information such as WhatsApp opening, and combined with the customer's original country, source, product needs and recent interactions, it can rank those who are truly more suitable for subsequent customer development.

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