WhatsApp potential customer management, how to divide, follow and maintain new leads after they come in

Advertising, first communication, demand confirmation, continuous follow-up, transaction, and old customer maintenance, if these stages are all mixed into oneYour WhatsApp contact list will soon become cluttered.

Some people just left their numbers and haven’t really had a conversation yet; some people have already asked about the price; some people haven’t responded for a few days; and some people have already made deals, but they are still placed with new leads.What WhatsApp potential customer management really wants to solve is to allow people at different stages to enter different follow-up rhythms, rather than all customers using the same set of words and frequency.

When a new clue comes in, remember the source first.

Where the customer comes from will directly affect the first round of communication later.

Facebook ads, Instagram ads, Google ads, official website forms, event pages, and referrals from old customers all bring different customer backgrounds.

If a person has just returned fromWhen an advertisement for product A comes in, it is best to directly undertake the content of product A; if the inquiry comes from the official website, you can continue to communicate around the issues left on the page.

Once the source is lost, the customer service will have to ask the customer what they need again, and the previous advertising information will be wasted.

So new leads come inAfter WhatsApp, the most basic step is to retain the source, country, product and entry time.

Customers who have just come in should not be mixed with the historical list immediately.

The biggest advantage of recent new leads is that they are relatively close to the time when interest was first generated.

Such customers are more suitable for priority follow-up.

For example, customers who have just come in through advertising can send product introductions, frequently asked questions, price ranges or service procedures as soon as possible; if the customer has already taken the initiative to ask a certain question, just follow up on their needs.

Historical numbers are completely different.

If the customers who stayed a few months ago have not continued to communicate, it is not suitable to use the same rhythm as the customers who just came in today.

The importance of new clues is timeliness, and the emphasis of historical data is to re-judge whether it is worth activating.

For customers who have inquired about the price but failed to make a deal, the focus of follow-up should change.

Some customers have already entered a more definite stage of consideration.

For example, I asked about the price, product specifications, delivery method or service content, but in the end the transaction was not completed.

Such people do not need to start from scratch with the brand introduction.

It’s better to continue to work on previously unresolved issues.

If the customer thinks the price is high at the time, he or she can add different plans; if they are comparing products, they can make clearer differences; if they are undecided for the time being, they can re-awaken them with new products, cases or activities after a period of time.

The real value of WhatsApp lead management is to separate these types of people from ordinary new leads.

Customers who don’t reply for a long time are not suitable for chasing after messages all the time.

No reply does not necessarily mean complete lack of interest.

However, continuous high-frequency questioning often only makes customers more resistant.

For prospects who have not responded a few times, you can start by reducing the frequency.

Wait until there is something truly new, such as a product upgrade, new package, important event, service change, or valuable use case.

If you post similar content every two or three days, customers will just become more and more accustomed to ignoring it.

Therefore, silent customers are more suitable for low-frequency maintenance rather than continuous additional contacts.

Customers who have already completed transactions must be removed from the potential list.

a lot ofThe WhatsApp customer base is becoming more and more chaotic because the customers who have completed transactions have not been separated from the list of potential customers.

As a result, the same old customer received after-sales information and new customer promotions at the same time.

For those who have already completed transactions, the follow-up focus should become repurchase, replenishment, upgrades, after-sales and long-term relationship maintenance.

The value of this type of customer usually does not come after the first transaction is completed, but in subsequent ongoing operations.

Therefore, after the transaction is completed, the customer stage must be updated.

In this way, subsequent marketing will not treat old customers as unfamiliar leads again.

To re-activate the old customer number, first change theCheck on WhatsApp channel

After historical customer information is stored for a long time, the number and account status may change.

If you plan to reorganize a group of old customers, you can first confirm which mobile phone numbers are still available through Digital PlanetWhatsApp account basis, and then decide who enters the new WS marketing list.

Digital Planet SupportBatch screening of WhatsApp numbers can rearrange the account activation status of existing customers’ mobile phone numbers.

In this way, when historical customers are reactivated, there is no need to import all old numbers directly.WhatsApp.

It will be more suitable for actual operations to confirm the channels first, and then continue to classify based on the original transaction records, product information and last communication time.

Test results do not replace the original customer stage

The opening of a WhatsApp account only shows that the customer currently has the WS channel foundation.

It doesn’t directly tell you whether this person is a new customer, an intended customer, or an old customer.

At these stages, you still need to look at your business records.

For example, people who have just submitted a form recently are new leads; people who have communicated for several rounds but have not completed a transaction are under follow-up; customers who have completed orders will enter old customer maintenance.

Digital Planet solves the problem of account entry, customer management system or own records responsible for the customer stage.

Only by putting the two parts together can we truly put theKeep WhatsApp potential customers in check.

Customers at different stages should have different content frequencies.

New leads can be more timely because interest is just being generated.

Customers who have already communicated are more suitable to move forward around specific issues rather than repeating general introductions.

Reduce the frequency of long-term silent customers and wait until there is important new content before reaching out again.

Old customers will arrange maintenance according to the product cycle, after-sales nodes and new product rhythm.

Such a portionEven if there are many people in the WhatsApp customer list, in actual operations, they will not all be squeezed into the same sending plan.

Which customers are not suitable for continued high-frequency contact?

Some customers have made it clear many times that they have no needs, or they haveRecords such as refusal to contact and unsubscribe have been left in the CRM.

Such people should not have their accounts open because they are still openWhatsApp is back on the active marketing list.

Whether the account exists is one layer, and whether the customer is willing to continue receiving marketing is another layer.

So really clean upWhen WS lists potential customers, in addition to account status, you should also look at your unsubscription records and customer feedback.

This step can reduce a lot of meaningless repeated contacts.

After a round of marketing is over, the customer stage will continue to be updated.

Potential customer management is not done once and for all.

Some people may change from new leads to inquiry customers, others may enter into deals from follow-up, and some customers may not respond for a long time, so the current priority should be lowered.

The results of every real communication should in turn update the customer status.

That way when the next round of marketing starts, you don’t have to second-guess who everyone is.

As time goes by, this set of data will become clearer and clearer.

WhatsApp customer management, the focus is not on having more contacts, the better

oneThere are tens of thousands of people stored in WhatsApp. If you don’t know who has just come in, who has asked about the price, who has completed the transaction, and who has not responded for a long time, it will be difficult to use it no matter how many contacts you have.

Really useful customer management is to allow everyone to have a clear stage.

New leads are accepted in a timely manner, customers who are following up continue to solve problems, silent customers are reduced in frequency, and old customers are maintained for a long time. Before the historical number is reactivated, please confirm it through Digital PlanetWhatsApp account basics.

In this way, the next time you open your customer list, the most important question is not how many people you want to send a group message to today, but where everyone is now and what is best to talk about next time.

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