doingWhen it comes to Facebook customer development, there are two types of people we are most afraid of: one who looks like a customer and then "disappears" after chatting for a few words. The other is that you spend time communicating for a long time, and finally tell you "just look, don't buy."

What do customers with real conversion potential look like? Where can you tell? Can it be identified before adding friends or sending private messages?

The answer is: yes.

More than 95% of "invalid customers" on Facebook actually have signs before you come into contact with them. This article will focus on user portraits, behavioral clues, system detection methods and Digital Planet’s customer scoring system, help you build a set"Conversion potential identification logic" to avoid wasting time, traffic and accounts.

1. What is"Customers with conversion potential"?

existIn the Facebook scenario, a "customer with conversion potential" meets at least these three conditions at the same time:

1. Real users (not fake accounts/simulators)

You can see the real avatar, region, language, and interaction traces, and the account is not an empty shell registered in batches.

2. Active behavior (active and frequent interactions within 7 days)

Likes, comments, posts, joining groups, forwarding, and leaving contact information show that he is alive and using it.Facebook.

3. There are behavioral clues (looking for products/finding suppliers/asking about prices)

no"Potential to buy" means "already expressing purchasing behavior" or "expressing willingness to find products".

All three are indispensable.

2. Determine customer conversion potential5 core standards

1.Is the account truly registered and used for a long time?

Observation points include:

lWhether to set an avatar, cover image, and introduction

lWhether to use Chinese/English/local language mixed description identity

lWhether the updates are real user life or work records

lWhether there is information such as family, location, school, etc. (these are difficult to generate in batches)

If you don't have these, it's probably a fake account and not worth your time.

2.Is there any interactive behavior?

Customers don’t look at the number of fans or groups, but atbehavioral traces:

lWhether to comment and post in the group

lDo you want to ask about the price and leave a like message at the bottom of the home page?

lHave you ever stayedWhatsApp/Email

lHave you participated in live broadcasts, Q&A, discussions and other interactions?

Only with behavior can there be demand; only with demand can transactions be possible.

3.Is the behavior timely?

No matter how accurate the customer is, if the behavior occurred six months or a year ago, it is already out of date.

observe:

lWhether the comment occurred recentlyWithin 7 days/within 30 days

lHave you just joined the group and liked the homepage?

lWhether the avatar or cover has been updated recently (indicating that the account is active)

The closer the behavior is, the lower the risk and the faster the conversion.

4.Are there communication channels?

A person who is willing to transform,Will definitely leave contact information.

Common ones include:

lWhatsApp number

lFacebook Messenger link

lPhone number/Email

lLeave"DM me" or "send me info"

On the other hand, those who only like but do not comment, respond, or leave contact information,usually silent onlookers, even if they send private messages, they often don’t reply.

5.Does it have"Identifiable Customer Identity"

Customer identity mainly refers to whether the other party has purchasing authority or forwarding ability. Common characteristics are as follows:

lPage name"XXX Store" or "XXX Shop"

lAppears in introduction"reseller/distributor/buyer" keyword

lThe content involves product, price, inventory, logistics, procurement and other information

lDisplay goods, stores, and packaging sites in the dynamic

The identity of this type of account is relatively clear.Closer to the real buyer persona.

3. How to judge customer value before batch development? Use Digital Planet to filter with one click

Manually judging these five standards is time-consuming, has high errors, and is not suitable for batch development.

It is recommended to use this stepdigital planet"Conversion potential screening system", specifically it can:

1. Quickly determine the authenticity of the account

lWhether to register for virtual card segment

lWhether it is banned/abnormal status user

lWhether it is an emulator or automatically registers resources

2. Identification of recent user activity

lIs it close?Online in 7 days

lWhether to bind real device

lWhether to bindiOS/iMessage, blue mark status, receivable capability

3. Whether it has the ability to reach multiple platforms

lCheck whether registration is synchronizedWhatsApp, Telegram, Line

lIs it suitable for cross-platform follow-up and multi-track conversion?

4. Customer Behavior Score

The system generatesA customer score from 0-100 used to prioritize conversions.

The higher the score, the more real, active, and communicable the customer is, and the more worthy of your investment in communication resources.

4. Practical case: How a seller in an Indonesian market accurately identifies buyers’ intentions

A merchant who operates beauty wholesale in the Indonesian market once collected information from groups and homepages.4,000 Facebook accounts are ready for private message development. Results:

lPrivate message reply rate is low8%

lThe number of conversion orders is only3 strokes

lThe average conversion time per order exceeds7 days

After subsequent access to Digital Planet, the operations are as follows:

lWill4,000 accounts were imported into the system for testing

lThe system determines:

¢986 accounts are non-real users (banned, no active records)

¢1213 accounts have no contact information and cannot communicate.

¢only872 accounts have a score higher than 70 points

llock this872 high-quality customers were reached through Messenger+WhatsApp dual channels

result:

lThe response rate increased to38%

lConverted 14 orders within 72 hours

lThe total number of private messages sent decreased60%, but the efficiency is increased by nearly 5 times

five,Facebook customer development should focus on quality, not quantity.

In the past you might have thought"Customer development = add more friends and send more private messages", but today's gameplay is:

lFirst screen out accounts that don’t know how to buy, are not real people, and are inactive.

lThen invest resources in high-intent, high-potential users.

lAutomated tier management with structured customer scoring

lCooperate with multi-channel systems (Messenger/WhatsApp/Line) closed-loop contact

During this process,Digital Planet does not send messages for you, nor does it help you find customers, but helps you“Identify which customers are worthy of your investment”.

Log in to Digital Planet, import your potential customer account into the detection system, and determine it from the source."Who can buy and who can't buy?" Use data to make decisions, rather than relying on guesses and feelings. Your conversion rate will start to increase from this moment on.

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