LINE user screening strategy: What are the differences in market focus among Japan, Taiwan, and Thailand?

LINE user screening cannot only look at whether the mobile phone number has an account. Although Japan, Taiwan, and Thailand all have a large number of LINE usage scenarios, their customer sources, communication habits, and subsequent operations are not exactly the same. When filtering LINE numbers, it will be more practical to look at the region, customer source and account status together. Later customer development will be more practical.

Made for Japanese marketLINE filtering is more suitable for viewing together with customer relationships

In the Japanese market,LINE can appear in many scenarios such as retail, e-commerce, store services, membership maintenance, and customer consultation, so individually confirming the LINE account status is only the first step.

For example, it is also detectedFor the LINE account, one customer has just submitted a product inquiry from the official website, and the other is just a historical number left a few years ago. The follow-up priorities of the two are obviously different. The former is more suitable for recent customer development, while the latter can first check whether there are orders, membership relationships or recent new interactions in the past.

Digital Planet can perform operations on existing Japanese customer numbers.For LINE account-related screening, the data with LINE channel foundation is sorted out first, and then combined with order, consultation and member information to continue classifying. This will not directly equate "having LINE" with "worth contacting immediately".

The Taiwan market is more suitable to continue screening from old customer and member data.

Made in Taiwan marketWhen operating LINE customers, existing data such as historical customers, members, event registrations, and after-sales services are usually very valuable. Rather than simply pursuing a large number of LINE numbers, it is better to reorganize the customers with whom we have already established business relationships.

For example:

lCustomers who have recently purchased;

lOld customers who have entered the repurchase cycle;

lHistorical customers who have recently been re-consulted;

lPeople who have participated in the event and proactively left their contact information;

lCustomers who have entered the after-sales or membership system.

If these data already contain mobile phone numbers, they can continue to be confirmed through Digital PlanetThe basic status of the LINE account will be used to determine which customers are suitable for maintenance through LINE and which customers will continue to use phone calls, emails, or other channels.

The Thai market cannot just focus onLINE an entrance

Thai customers have many social communication channels.Although LINE is important, channels such as WhatsApp, Facebook, and Messenger may also exist at the same time.

So ThailandLINE user screening is more suitable for “channel matching” rather than forcibly transferring all customers to LINE.

For example, a Thai customer originally usedConsult Facebook and later leave your mobile phone number in the form. After detecting the LINE account, you can record LINE as an available channel, but it does not mean that you have to give up the original communication method immediately.

Digital Planet can help existing numbers continue to do soAccount screening on different platforms such as LINE and WhatsApp allows the same customer's data to not only stay on one mobile phone number. Which channel to use later still depends on the customer’s original communication habits and current business stage.

Different regions must retain the original source information of customers

One of the most fearful things about LINE user screening is that after screening, only "this number activates LINE" is left.

If the original customer sources, product interests and recent interactions are all lost, even if the account status is clear, sales will still not know how to start after getting the data.

Therefore, after the screening is completed, it is best to keep:

Which country does the customer come from?

Through what channel to enter;

What products have been consulted;

Are there any historical orders?

When was the last interaction;

What is the main communication method used?

Digital Planet is responsible forOnce the LINE account level is screened clearly, whether the customer has business value still needs to be judged based on the real information.

LINE has been activated, which does not mean that the customer has been active recently.

The account has been opened, which only means that the number hasBased on the LINE account, it cannot be directly inferred that the customer must have been using it recently, let alone that the customer is looking for products.

For example, a customer has registered three years agoLINE, but there has been no inquiry for a long time; another customer has just submitted a product form, and the LINE account status is normal. The latter is obviously more worthy of entering the development process first.

soWhen filtering LINE numbers, it is best not to just create an "activated list", but to continue to prioritize based on recent inquiries, orders, replies and repurchase cycles. Only in this way can the filtered data be closer to real business needs.

Don’t use the same set of operating rhythms for data from Japan, Taiwan, and Thailand.

Different regions have different ways for customers to enter the business. Japan can combine more membership, retail and historical service relationships, Taiwan can focus on using old customer, activity and repurchase data, and Thailand should consider both.Channel cooperation between LINE and other social platforms.

The advantage of Digital Planet here is that it can first add a large number of existing numbersThe basic status of the LINE account is filtered out, and then classified according to country and original customer information. Number screening is just to sort out the communication entrances. What really determines how to operate in the future is still where the customer comes from, what stage they are at now, and which channel they are more accustomed to using.

The more detailed LINE user screening is, it does not mean that there are more conditions, but that regional differences, account status and customer relationships must be used together. Japan, Taiwan, and Thailand each adopt operating methods suitable for local customer habits, so that LINE data can truly enter subsequent customer development and long-term maintenance.

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