Sign Up
In the context of the gradual popularization of new generation messaging communication standards,RCS (Rich Media Message) has become a new carrier for brand marketing, system notifications and user services. Compared with traditional text messages, RCS can carry richer content such as pictures, buttons, maps, links, etc., and is more suitable for modern mobile interactive experiences.
However, because of its powerful functions and perfect data feedback, it is also suitable forData preparation before launch puts forward higher requirements. If you say you can send text messages in the past,"Cast a wide net", then in the RCS era, there are onlyIdentify in advance"Active User", is the key to controlling costs, improving hit rate, and reducing the risk of account suspension.
This article dismantles the systemDetection logic and execution methods for active users before RCS mass distribution, combined withDigital Planet Platformcapabilities to build a stable, efficient, and scalable testing process for enterprises.
1. What is"Active user detection"? Why does it determine the success or failure of mass distribution?
existIn the RCS communication mechanism, not every number has the ability to receive RCS messages:
lSome users have never openedRCS services;
lAlthough some users have registeredRCS, but the device has not been used for a long time;
lSome users frequently switch devices or shut down their devices, resulting in abnormal status.
Therefore, if a company isDon’t know the user’s current statusDirect mass sending will not only cause the delivery failure rate to soar and affect the health of the sending account, but may even cause operator intervention and affect the stability of subsequent channels.
so-called"Active user detection" means to systematically identify: before mass sending:
lStill usingUsers of RCS services;
lUsers with active devices and recent interactions;
lUser groups with high accessibility and high responsiveness.
Only in this way,RCS mass distribution is "can be cast", "received" and "can be clicked".
two,Five core dimensions of RCS activity identification
If you want to scientifically evaluate the activity status of a number, you need to make a comprehensive judgment from multiple dimensions. digital planet platformDuring RCS active detection, we focus on the following five aspects:
1. RCS registration status
Detect whether the target number has been successfully registered in the operator network asRCS user.
2. Equipment terminal support capabilities
Identify the device model and system version currently used by the user, and whether they meet the requirementsRCS display requirements.
3. Last communication time
Analyze this number in the pastWhether there are communication records or usage traces within 7 days or 30 days.
4. Behavior intensity score
Scores are scored based on indicators such as the frequency of messages received by users, content click-through rate, and device response.
5. Channel status feedback
DetectionWhether the RCS platform can establish a stable connection to avoid the situation of "theoretical registration, actual offline".
Through cross comparison of these five dimensions, Digital Planet can generate a number for each number."Activity score" and divides the results into four levels: high activity, medium activity, low activity and inactivity, which facilitates enterprises to formulate hierarchical delivery strategies.
3. Detailed explanation of the entire active user detection process
In order to help enterprises implement active user detection more efficiently, here is a set of standard paths that can be copied based on the actual operation process:
step1: Prepare basic number list
Export the list of numbers to be detected. It is recommended to have a unified format and remove duplicates to facilitate system identification and batch processing.
step2: Upload to Digital Planet Platform
Log in to the platform backend and enterIn the "RCS User Detection" module, select "Activity Status Detection" as the main dimension. The system supports one-click import and multi-format compatibility.
step3: Start the detection task
The digital planet will passThe API establishes a connection with the operator's gateway, combines the historical behavior library and RCS service status, and performs batch detection tasks.
step4: Get ratings and tags
The system will generate the following information for each number:
lcurrentRCS status (activated/not activated);
lActivity score (divided intoA/B/C/D grade);
lDetection timestamp (for subsequent periodic updates).
step5: Filter target users and export
Optionally keep only high active (A) and medium active (B) users enter the group sending system, while the rest enter the slow casting, observation or elimination process.
4. Behind common mass sending failures: lack of active detection
Here are the most common problems companies encounter when they don’t perform active detection:
lLow sending success rate: More than half of the users are not qualified to receive;
lPoor open rate and click-through rate: The content quality is okay, but no one responded;
lOperator current limit: Frequent push notifications to offline or invalid numbers are considered system abnormalities;
lA serious waste of budget: Each message sent is charged, but most of them are invalid;
These problems are not caused by errors in content or strategy;Failure to determine user status before sending.
The Digital Planet activity detection module was born for this scenario, helping enterprises to control mass transmission risks from the source and improve overall conversion efficiency.
5. After testing, how to use data to improve the delivery effect?
After active users are screened out, a layered delivery strategy needs to be used to maximize the effect:
lHighly active users: As the main target, it is recommended to give priority to mass distribution of new products, discounts, and interactive messages;
lMedium active users: Suitable for activation operations, such as check-in, welfare collection, content awakening, etc.;
lLow active users: Reduce frequency, control risks, and design gentle templates or silent user wake-up plans;
linactive user: It is recommended to remove or useSafe and slow delivery in the early stages of A/B testing.
Digital Planet also supports synchronizing activity score results toSCRM systems, mass messaging platforms or advertising management backends enable automated crowd stratification and content matching.
6. Real case: Optimization results of an insurance technology company
An insurance technology company focusing on the North American market is developingAmong the projects where RCS users are notified and guided to register, the first mass distribution was suspended due to a high failure rate and the account being temporarily frozen by the operator.
Subsequent access to the Digital Planet platform will help200,000 pieces of user data were tested for activity, and the results showed that only about 65,000 users were highly active.
After considering this group of users as the main target of the new round of mass distribution:
lMessage delivery rate increased to92.7%;
lThe average click-through rate is4.1% rose to 12.8%;
lCustomer consultation conversion rate doubled;
lThe sending account is flagged for risk from"Yellow" is reduced to "green" and normal sending permissions are regained.
This shows thatAccurate identification of user status is the key to controlRCS operational risks and the first priority to improve delivery performance.
7. Conclusion: Stop investing blindly. Testing first is the right way.
In traditional SMS delivery, blind delivery may lead to cost waste; but inIn the RCS system, blind betting is not only wasteful, but also punishable. Because it is a rich communication service system based on user status,Operators, channel providers, and platforms are all strictly controlling whether your sending behavior"Compliance" and "effective".
Make it ahead of time"Active user detection" is the basic threshold before you enter RCS and put it on the battlefield.
digital planetAs a social detection platform covering the world, it provides stable, fast and in-depthRCS activity detection service. It supports batch import, real-time recognition, automatic labeling, and can be seamlessly connected with multiple systems, helping you truly start from the user's status and build a high-hit, low-cost, and high-conversion mass-sending model.
if you haveFor RCS delivery needs, please contact Digital Planet customer service. We will customize the most appropriate user detection solution for you based on your delivery goals, list size, and national market.
digital planet is a world-leading number screening platform that combinesGlobal mobile phone number segment selection, number generation, deduplication, comparison and other functions . It supports customers worldwide Batch numbers for 236 countries Screening and testing services , currently supports 40+ social and apps like:
The platform has several features includingOpen filtering, active filtering, interactive filtering, gender filtering, avatar filtering, age filtering, online filtering, precision filtering, duration filtering, power-on filtering, empty number filtering, mobile device filtering wait.
Platform providesSelf-screening mode, generation screening mode, fine screening mode and customized mode , to meet the needs of different users.
Its advantage lies in integrating major social networking and applications around the world, providing one-stop, real-time and efficient number screening services to help you achieve global digital development.
You can find it on the official channelt.me/xingqiupro Get more information and verify the identity of business personnel through the official website. official business telegram: @xq96 6
(Warm reminder: When searching for the official customer service number on Telegram, be sure to look for the username. xq966 ), you can also verify it through the official website personnel: https://www.xingqiu.pro/check.html , confirm whether the business contacting you is a planet official
数҈字҈星҈球҈͏
