The more Twitter’s target customers are not fans, the better. It’s easier to find the right talent to make conversions.

DoWhen Twitter acquires customers overseas, many people will initially focus on the number of fans, followers, and interactions, thinking that the more people on the account, the more customers it can develop. In practice, it is easy to find that among tens of thousands of fans, there may not be many people who will actually inquire about the product; some accounts do not have a large number of fans, but they can steadily bring website visits, form submissions and customer inquiries.

The reason is simple: Twitter’s target customers are not everyone who has read the content, liked it, or followed the account, but those who are truly related to your products, industry, and market, and are willing to learn more about your business. If you want to increase conversions, the first step is not to continue to expand the crowd, but to narrow the scope of target customers.

Let’s first look at what kind of customers we have actually transacted with before.

try to findFor Twitter’s target customers, don’t rush to find people on the platform.

First, look back at the customers who actually had inquiries, transactions or long-term cooperation in the past.

What countries do these customers come from?

What industry does it belong to?

What issues do you usually pay attention to?

Why do you need your product?

Is it the boss, purchasing, operations, marketing director, or ordinary consumers?

After sorting out this information, the target audience will be much clearer.

For example, doFor B2B software, in the past, most of the customers were the operation directors of cross-border e-commerce companies. So what is really worthy of attention on Twitter are not all software enthusiasts, but cross-border, e-commerce, operations, growth and other related practitioners.

The same goes for making industrial equipment. What you really need to find are people related to manufacturing, procurement, engineering, and factories. You don't just follow whoever you see has more fans.

It is easier to know who has bought before and then find similar people than to randomly screen from millions of ordinary users.

Just because you have many fans doesn’t mean you are a target customer

oneA Twitter account with 100,000 followers seems to have a lot of traffic, but these fans may come from dozens of countries and have completely different interests.

Some people follow entertainment, some follow news, and some just pay attention temporarily because of a certain popular content.

If your product is only suitable for a small percentage of those people, then most of the remaining fans cannot be considered target customers.

In turn, one has onlyFor an industry account with 5,000 fans, if most of the fans are practitioners in the target industry, the actual customer acquisition value may be higher.

so lookWhen you are a Twitter user, don’t first ask how many followers you have, but first ask if these people are related to the business.

Country, industry, position, attention content, and interactive topics are more worth looking at than fan size.

It is best to find target customers from business scenarios

If you want to find truly relevant people, you can focus on the issues corresponding to the product.

For example, if you provide overseas warehouse services, you can focus on cross-border logistics, warehousing, independent websites, e-commerce sellers and other related content.

DoFor SaaS software, you can look at topics such as business operations, automation, customer management, and marketing tools.

DoWeb3 products can focus on blockchain, development, project operations and other related business contents.

The people screened out in this way are at least closer to the product direction.

But even if users often discuss a certain industry, it cannot directly equal customers.

Before actually entering the sales list, it is necessary to check whether there are more clear behaviors, such as actively visiting the corporate website, filling out forms, consulting about products, applying for a trial, or leaving contact information.

These actions are closer to real needs.

Twitter interactive users should be viewed in different layers

Likes, reposts, follows, and comments all seem to be interactions, but their values ​​are not the same.

Some people just like it casually.

Someone seriously commented on product issues.

Someone enters the homepage after reading the content.

Others continue to open the website, fill out forms, and actively inquire.

From the perspective of customer acquisition, these actions can be understood in depth.

Ordinary likes and reposts can remain within the scope of content operations.

Taking the initiative to comment on product issues shows greater interest.

Entering the website or product page, you have already begun to approach the business direction.

Only those who actually submit contact information or inquiry are suitable for sales follow-up as soon as possible.

soAccurately acquiring customers on Twitter is not about contacting someone immediately after seeing them interacting, but first determining where the interaction is going.

Real customer leads usually go through an acceptance portal

Twitter itself is more suitable for content, industry communication and brand exposure.

If you want to turn platform traffic into customers, you usually need to have a clear next step.

For example, the homepage link can enter the official website, product page, quotation page or form.

If users are interested in the product, they can actively submit their mobile phone number, email address or chooseWhatsApp and other contact information.

The data obtained in this way will be easier to continue processing than pure platform fans.

And it's better to keep where the users are coming from.

For example, it comes from a certain product tweet, an industry topic, or an event.

When you see the source after sales, you will know what the customer is initially interested in.

If you only leave a phone number and no source, the precedingThe value of Twitter content has been lost.

Digital Planet is more suitable to be placed after users actively retain funds.

Twitter target audience screening and number screening are not the same thing.

First, find the truly relevant people through content, topics, and business scenarios. Only after users actively leave their contact information through the website, form, or other normal portal, can we enter the number data sorting stage.

At this time, you can unify the existing numbers in a unified format, remove duplications, and then use Digital Planet to do it according to actual communication needs.Screening on social platforms such as WhatsApp, Telegram, and LINE.

For example, a batchOverseas customer leads brought by Twitter come from the United States, the United Kingdom and France.

After sales, mainly throughTo communicate on WhatsApp, you can sort out the numbers first, and then filter out which customers have signed up for WhatsApp.

If a certain type of business is more suitableTelegram, you can also continue to do Telegram related filtering.

soTwitter is responsible for attracting target customers at the front, and Digital Planet is responsible for organizing existing numbers and communication channels at the back. The uses of both sides are very clear.

How to judge aIs it worth following Twitter users?

There is no need to make a very complicated model, you can just look at a few conditions.

The country is not the target market.

Is the industry or interest related to the product?

Have you actively clicked on the website or product page?

Have you left any contact information?

Have you ever asked specific product questions?

Are there any clear purchase, trial or cooperation needs?

The more conditions are met, the higher the priority.

For example, an American user who has been paying attention to enterprise software content for a long time and actively entered the official website to apply for a demo is obviously more worthy of priority sales contact than a person who just liked a tweet once.

Sales time is limited, the former should be given first.

Don’t cram all of Twitter’s target customers into your sales list

This is a common mistake many teams make.

As long as you have followed the account and commented on the content, they will all be imported into the customer list. The final list is very large, but the salesperson does not know who is worth following first.

What makes more sense is layering.

The first level is for people who have actively inquired, submitted forms, and applied for trial, and can directly enter sales.

The second level is for people who have interacted multiple times, visited the website, and are obviously interested in the product, but have no funds for the time being. They can continue to be cultivated through content.

The third level is just general attention and light interaction, and does not require frequent sales contacts.

soThe number of Twitter users may not seem that large, but the number of people who are actually involved in sales is more concentrated.

The first sentence of sales should continue the user’s original interest.

If the customer comes fromA certain product content on Twitter enters the official website, and then an inquiry is submitted. It is best to continue this topic directly when contacting sales.

Don’t repost a long paragraph about your company.

What the user sees isProduct A, let’s talk about Product A first.

If the user asks about the price, he directly confirms the demand and quantity.

The user is concerned about a certain function and continues from this function.

Part of the introduction to the previous content on Twitter has been completed. What sales should do is to push interest toward real needs, rather than start over again.

This method of communication is often much more natural than a uniform template.

Which ones should I look at in the end?Twitter users actually bring in business

After doing it for a period of time, you can count the results in reverse.

Which topics bring the most customer inquiries?

In which countries it is easier for users to submit forms.

Which content generates higher quality leads.

Which users interact a lot but seldom enter actual inquiry.

After accumulating this data, you can slowly narrow down the target range.

When posting content, advertising or looking for customers in the next round, you no longer need to blindly pursue more fans, but continue to optimize around the people who actually bring inquiries.

Twitter's target customers are not the people with the most fans, but people who are truly related to the product, actively approach the business, and are willing to learn more. Find the right person first, wait for the user to leave their real contact information, and then organize the numbers and communication channels through Digital Planet, so that sales can spend time on customers who are truly worthy of follow-up.

DoYou can look at the number of Twitter users and followers, but don’t just look at them. Those who can bring real inquiries, forms, and business opportunities are the target customers who are truly worth paying attention to.

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