WhatsApp’s customer acquisition portal is changing: How cross-border companies can establish overseas customer development systems through number screening and precise contact

In the past few years, when many cross-border companies entered overseas markets, their first reaction was to look for traffic entrances.

Someone chooses to putFor Facebook ads, some people place Google searches, some get exposure through TikTok, and some rely on exhibitions, independent websites and third-party platforms to accumulate customers.

But as competition in overseas markets becomes increasingly fierce, a new problem gradually emerges:Traffic is getting more and more expensive, but it’s getting harder and harder to get a customer who can really communicate.

Many companies are increasing their advertising budgets every day, only to find that the number of inquiries has not increased at the same time. The reason is not complicated. The users brought by the advertisement are not necessarily valid customers. Some people only browse briefly, some have no purchase needs, and some left their contact information, but found that they could not pass at all.WhatsApp continues the communication.

As a result, more and more cross-border teams are beginning to rethink a problem:

Where is the entrance to WhatsApp customer acquisition?

The answer is not simply to find more numbers, but to find users who can be reached, meet market needs, and have follow-up communication value.

Nowadays, overseas customers are being acquired from the past"Traffic competition" gradually enters "data quality competition".

WhatsApp has become an important portal for communication with overseas customers

For many cross-border enterprises,WhatsApp is no longer just a chat tool.

In Europe, America, Southeast Asia, the Middle East, Latin America and other markets,WhatsApp has become an important channel for enterprises to contact customers, maintain relationships, provide after-sales services, and promote transactions.

Especially for foreign trade, cross-border e-commerce, and overseas service providers, an effectiveWhatsApp customer resources are often more valuable than an ordinary ad exposure.

Because advertising display only allows users to see the brand, andWhatsApp allows businesses to further establish communication.

For example, a company that exports industrial equipment has obtained a number of overseas customer contact information through advertising.

If these customers have already openedWith WhatsApp, sales staff can directly introduce products, communicate quotations, and confirm needs.

But if these numbers are not registeredWhatsApp, or the number itself has expired, then all subsequent follow-up actions will be affected.

In the past, many companies only focused on"Are there customer numbers?" Now start to focus on "whether these numbers can really be used."

This is whyData collection processes such as WhatsApp number detection, WhatsApp activation detection, and overseas number screening are receiving more and more attention.

Why do many companies have customer data but don’t do it well?WhatsApp customer acquisition

Many bosses will encounter similar problems.

There are tens of thousands of overseas customer data in hand, but the sales team is not very effective in using it.

Employees are assigned to send messages every day, but few actually respond.

The customer list continues to increase, but the number of transactions has not increased significantly.

The problem is usually not that there are too few customers, but that the quality of the data has not been sorted.

For example, in an overseas customer list, there may be several situations at the same time:

Some numbers are not registeredWhatsApp;

Some numbers have been discontinued;

Some customers come from the wrong region;

Some data are saved repeatedly;

There are also some users who exist but have nothing to do with corporate products.

If companies hand this data directly to sales teams, salespeople will spend a lot of time screening customers every day instead of focusing on truly valuable communications.

In the long run, companies will find that the cost of acquiring customers is getting higher and higher.

Because what really consumes the cost is not only the advertising expenses, but also the time of the sales staff.

Therefore, more and more companies are now beginning to adjust their processes.

Was:

get number → Start marketing → Find the problem.

Now more companies are beginning to become:

Get data → Detection and screening → Category management → Accurate access.

First sort out customer resources and then carry outWhatsApp marketing.

The WhatsApp customer acquisition portal is not just about obtaining numbers, but more importantly, screening users.

Many companies are concerned aboutThere is a misunderstanding in acquiring customers on WhatsApp.

Think that as long as you have a large number of numbers, you will have a large number of customers.

In fact, there is no direct relationship between the number of numbers and customer value.

For example, the same is 10,000 overseas numbers.

A batch of numbers may come from the target market and most users have already subscribedWhatsApp, you can contact directly.

Although the other batch of numbers is larger, there is a lot of invalid data in it.

Those who finally produce results must be the first batch.

Therefore, a truly mature overseas marketing team will pay more attention to customer screening.

They will judge:

What country do these numbers come from?

Does it belong to the target market?

Have you registered?WhatsApp?

Can I still contact you normally?

Is it suitable to enter the sales process?

The clearer this basic information is, the higher the efficiency of subsequent marketing will be.

Especially for cross-border e-commerce companies, customers in different markets have different habits.

For example, developing European customers mayThe combination of WhatsApp and email will work better; to develop the Southeast Asian market, WhatsApp, Facebook, and Telegram may be used at the same time; to enter the Japanese market, it may be necessary to combine LINE user resources.

If companies know in advance which platforms users are active on, they can formulate more precise reach strategies.

How Digital Planet helps businesses buildWhatsApp customer acquisition process

Many companies now put number screening onBefore WhatsApp marketing.

For example, a cross-border enterprise is preparing to develop the Southeast Asian market and has accumulated tens of thousands of overseas mobile phone numbers.

This data may come from official website registration, advertising leads, historical orders, cooperation channels or exhibition customers.

If you start marketing directly, it can be difficult to tell which users are worth investing your time in.

Therefore, many teams will first passdigital planetOrganize data.

Digital Planet can help enterprises detect number status in batches and filtering has been enabledWhatsApp users can filter numbers that can no longer be used, duplicate numbers, and low-value data in advance.

For example, after importing a batch of Southeast Asian customer numbers, the company can first identify which users have already registeredWhatsApp, then build a WhatsApp customer list.

If you need to deploy other overseas channels in the future, you can continue to check whether the same batch of numbers are activated.Social platforms such as Telegram, Facebook, Instagram, LINE, and Zalo establish different marketing resources according to different platforms.

In this way, what the company gets is no longer a simple number list, but a screened, classified, and organized overseas customer resource.

For the sales team, they are faced with customers who are easier to contact rather than spending time every day dealing with large amounts of invalid data.

from"Find customers" to "Find customers suitable for communication"

Many companies are now looking for new channels to acquire customers.

But in fact, more and more channels do not mean that it is easier to obtain customers.

The real question is:

Can the data you obtain help sales continue to advance?

If a batch of customers cannot be contacted, no matter how many numbers you have, they are just numbers.

If a group of customers meets market demand and can passWhatsApp builds communication, then it has real business value.

In the future, competition for overseas customer acquisition will not only depend on who has more traffic, but who can identify high-value users faster.

What enterprises no longer need is a huge list of numbers, but a data screening process that can be continuously optimized.

if you are doingWhatsApp customer acquisition, overseas customer development, cross-border e-commerce marketing, international mobile phone number detection, WhatsApp number screeningand other services, you can usedigital planetComplete preliminary data collection. passWhatsApp activation detection, number validity screening, and user classification management screen out the overseas customers that can truly be reached before entering the subsequent marketing process, allowing customer development to shift from blind expansion to precise operations.

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