LinkedIn online presence recognition technology: How companies can combine sales lead screening and contact information verification to improve B2B customer acquisition results
existIn the field of B2B sales, there is a change that more and more companies are paying attention to.
In the past, the most important thing for sales to develop overseas customers was to find more business lists.
Now, what really determines development efficiency is no longer the number of lists, butCan you contact the right person at the right time?.
Many companies have had similar experiences: the sales team spends a lot of time organizingLinkedIn customer profile, I found the target company’s purchasing director, marketing director or management contact, and completed preliminary research. However, when I actually started to contact them, I found that there was no reply to the email, the phone call could not be connected, and the sales leads that originally seemed to be valuable did not form effective communication in the end.
With overseasB2B competition is intensifying, and companies are beginning to re-examine the way they manage sales leads.
Technical applications such as LinkedIn's online status recognition, contact information verification, and customer data screening are helping companies optimize the traditional customer acquisition process, allowing sales teams to shift from "massively searching for contacts" to "accurately following up on high-value customers."
LinkedIn customer development is entering a refined stage
In the past, many companies mainly relied on sales staff to actively search for overseas customers.
Enter industry keywords.
Find target companies.
View contact information.
Send development information.
This approach worked really well in the early days, but asThe number of LinkedIn users is increasing, and the information companies face every day is becoming more and more complex.
There may be multiple contacts for a target enterprise.
There is a sales person in charge.
There is a purchasing manager.
There are department heads.
There are also ordinary employees.
If sales can’t tell who is actually involved in the decision, it’s easy to spend a lot of time on lower-value contacts.
Especially for manufacturing, foreign trade, software services, corporate procurement, etc.In the B2B industry, the customer transaction cycle is usually long, and whether the contact person is accurate will directly affect the efficiency of subsequent promotion.
Therefore, more and more companies are now beginning to focus on the quality of sales leads rather than simply increasing the number of contacts.
Why finding a contact does not mean finding a valid sales opportunity
Many salespeople have a misunderstanding.
It is believed that as long as you find company employee information, you will get customer opportunities.
Actually,The difference in contact value on LinkedIn is very clear.
For example, a company is preparing to develop cooperation with overseas suppliers.
Finding an ordinary employee may not necessarily be able to promote the project.
If you find the person in charge of procurement, supply chain, or decision-making level, the probability of success will be higher.
In addition to this, there are changes in the contact details themselves.
The employee may have left the company.
Positions may be adjusted.
Public contact information may no longer be available.
If a sales team relies on old data for a long time, there will be a lot of ineffective follow-up.
So, now matureThe B2B sales process is not about sending a message immediately after finding the contact, but adding a data verification link.
First determine the value of the customer's identity and contact information, and then arrange sales actions.
Why online status recognition attracts attention from overseas sales teams
LinkedIn online status recognition essentially solves a problem:
Whether the customer still has continued reach value.
For sales teams, customer data is not permanent.
The turnover of personnel in overseas companies is very frequent, especially in industries such as technology, trade, and services, where positions change quickly.
If sales develop customers using data from a few years ago, it is easy to see:
The contact person has changed positions;
Contact details are not available;
The customer is no longer responsible for the relevant business.
These problems will reduce sales efficiency.
Through better data screening methods, companies can organize customer information in advance, allowing sales teams to prioritize following up on more valuable leads.
This is why more and more companies are beginning to pay attention toLinkedIn leads screening instead of simply collecting contacts.
How to optimize your businessLinkedIn customer development process
Now there are manyB2B companies are adapting their customer development processes.
The old way was to establish a large number of contacts first and then let sales follow up one by one.
The new method puts more emphasis on early screening.
The company first defines its target customers.
For example:
target country.
Target industries.
Enterprise size.
Job Requirements.
Then sort out the corresponding sales leads.
Verify contact information and user status again.
Finally enters the sales communication stage.
The advantage of this is that the data sales face every day is more accurate and there is no need to look for opportunities in a large number of invalid contacts.
For enterprises, this not only improves sales efficiency, but also reduces customer development costs.
How Digital Planet Helps Businesses OptimizeLinkedIn sales leads
in realityDuring the B2B customer development process, many companies will encounter a problem:
A group of target contacts were found on LinkedIn, but there was a lack of subsequent contact information verification and data collation.
For example, a company is preparing to develop the European and American markets throughLinkedIn has accumulated a batch of potential customer information.
These contacts come from different companies and industries, and the sales team needs to further confirm which customers are worthy of follow-up.
At this time, you can passdigital planetOrganize number data.
Digital Planet can help enterprises detect the status of international mobile phone numbers, screen valid contact information, and identify whether these numbers are relatedOverseas social platforms such as WhatsApp, Telegram, Facebook, and Instagram.
For example, sales viaAfter LinkedIn finds the purchasing manager of an overseas company, it can further verify whether the contact information is valid. If the number has opened WhatsApp, sales can choose a more suitable communication method to follow up; if the customer mainly uses other social platforms, the contact channel can also be adjusted based on the detection results.
For those who have a lot ofFor B2B sales lead companies, this method can reduce invalid contacts and increase the proportion of sales staff's investment in high-value customers.
Sales used to get a list of contacts.
After screening, sales will obtain customer resources that are more suitable for promoting business.
The core of B2B customer acquisition is shifting from quantity to precision
Nowadays, many companies still believe that overseas customer development means constantly increasing the number of contacts.
But the reality is that one hundred thousand low-quality contacts are not necessarily more valuable than one thousand accurate decision-makers.
especially inIn the B2B industry, customer transactions often need to go through multiple stages.
Make connections.
Understand the needs.
Confirm the person in charge.
Promote cooperation.
Every step relies on accurate information.
Therefore, in the future, companies will compete not only on sales capabilities, but also on data management capabilities.
Whoever can identify effective customers faster can reduce ineffective communication and devote more time to truly valuable sales opportunities.
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Through number detection, contact information verification, overseas social account identification and customer resource organization, we help companies improve the quality of sales leads and let themLinkedIn customer development has moved from broad search to precise reach stage.
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